2022_AC Video - Marketing Roundtable: Practice Marketing Topics

Marketing Roundtable: Practice Marketing Topics Moderator: Maureen E. Uy, PhD*, MA-Healthcare Digital Communications, Associated Marketing, Inc. Vinod Sankaran, MS, MBA, Medical Billing Wholesalers Carl White, MarketVisory Group, Inc Marketing is at the heart of every practice. It attracts, fosters and supports the relationship between patient and provider. When employed intentionally and consistently, it can predict whether or not a practice will thrive and be profitable in its endeavors. While marketing is viewed by most as just an expense, its value should not be overlooked or commoditized. This panel will discuss why marketing is so essential and examining topics such as: • Importance of a Marketing Plan • Developing Digital Content that's Authoritative & Engaging (Web & Social Media) • Impact of Patient Evolved SEO • Tech Trends - AI-to-Voice driven Search & Hyper-localization • Mobile Marketing - More than just Ad Words • Reputation & Reviews • Measuring ROI