Building A Marketing Plan For Your Consulting Practice
Carl White, MarketVisory Group, Inc
We all agree that having and following a marketing plan is important to grow our practices. At the same time, we often think we have more of a marketing plan than we really do. For example, some believe that, as specialists in healthcare, we’ve already chosen our target market and differentiated ourselves. Some of us jump straight to tactics. In cases like these, and others, you’ll end up with marketing activity but not a marketing plan. In this session we’ll walk through the must haves of a marketing plan so you can start building your own.